Corporate Identity
Musma Co., Ltd. CI symbolizes Musma, which creates technology for people, based on a symbol that symbolizes people and technology in an organic shape.
The main color, calm deep navy, instills trust, while the point color, sky blue, represents the goal and vision to move forward along with the young and energetic atmosphere of Musma.
Symbol Mark
Word Mark
CI Color Guide
musma Navy
PANTONE 2768C
CMYK 100/90/40/50
RGB 7/29/73
#071D49
musma Skyblue
PANTONE 2925C
CMYK 76/28/4/0
RGB 0/156/222
#009CDE
2. A white logo must be used on a dark background, and third colors that are not included in the brand color cannot be used without a valid reason.
3. In order to build a consistent image, designated colors must be used consistently, and when applying to print media, PANTONE and CMYK listed in the guide must be observed to ensure optimal conditions close to the illustrated colors.
Brand Identity
Dandi’s BI expresses a solid and stable brand personality.
The sharp finish of the logo gives a precise and decisive feeling.
It symbolizes Dandi’s strictness in safety.
The last vowel of Dandi is expressed in the form of a quotation mark, expressing Dandi’s meaning of “Do it right” with an exclamation mark.
DANDI CHARACTER
Dandan & Didi
Musma’s integrated brand of industrial site safety solutions
Introducing the character of ‘Dandi’.
Dandan
Safety first! Copper-colored skin and firm
A bear roaming the field with its physique
Didi
Serious about construction! Always on new technology
A smart beaver taking on a challenge
응용 동작
application
1. This character is the property of Musma Co., Ltd. and cannot be used for commercial purposes.
2. The character design cannot be arbitrarily changed or interpreted. However, if partial modifications are necessary due to unavoidable circumstances such as production method, sufficient consultation with the management department must be completed.
3. Character Identity is the most basic element symbolizing the character image of Musma Co., Ltd. and requires special attention when playing, and must comply with the minimum usage standards and various usage regulations.