About CI/BI – EN

We Are Musma

Musma is an IoT Solution Leader that has secured a large number of large and small business customers in the Industrial IoT field with the goal of improving safety, productivity, and efficiency in industrial sites.

Corporate Identity

Musma Co., Ltd. CI symbolizes Musma, which creates technology for people, based on a symbol that symbolizes people and technology in an organic shape.
The main color, calm deep navy, instills trust, while the point color, sky blue, represents the goal and vision to move forward along with the young and energetic atmosphere of Musma.

Symbol Mark

Word Mark

CI Color Guide

musma Navy

PANTONE 2768C
CMYK 100/90/40/50
RGB 7/29/73
#071D49

musma Skyblue

PANTONE 2925C
CMYK 76/28/4/0
RGB 0/156/222
#009CDE

1. We recommend using it on a light white or off-white background so that the logo color is clearly visible.
2. A white logo must be used on a dark background, and third colors that are not included in the brand color cannot be used without a valid reason.
3. In order to build a consistent image, designated colors must be used consistently, and when applying to print media, PANTONE and CMYK listed in the guide must be observed to ensure optimal conditions close to the illustrated colors.

Musma’s integrated industrial safety solution brand ‘Dandi’

Brand Identity

Dandi’s BI expresses a solid and stable brand personality.
The sharp finish of the logo gives a precise and decisive feeling.
It symbolizes Dandi’s strictness in safety.
The last vowel of Dandi is expressed in the form of a quotation mark, expressing Dandi’s meaning of “Do it right” with an exclamation mark.

DANDI LINEUP

DANDI CHARACTER

Dandan & Didi

Musma’s integrated brand of industrial site safety solutions
Introducing the character of ‘Dandi’.

Dandan

Safety first! Copper-colored skin and firm
A bear roaming the field with its physique

Didi

Serious about construction! Always on new technology
A smart beaver taking on a challenge

응용 동작

application

1. This character is the property of Musma Co., Ltd. and cannot be used for commercial purposes.
2. The character design cannot be arbitrarily changed or interpreted. However, if partial modifications are necessary due to unavoidable circumstances such as production method, sufficient consultation with the management department must be completed.
3. Character Identity is the most basic element symbolizing the character image of Musma Co., Ltd. and requires special attention when playing, and must comply with the minimum usage standards and various usage regulations.